English for Sales & Distribution
Business English for sales & distribution – reach & win international customers.
Our language course English for Sales & Distribution focuses on the English communication skills that sales professionals need in international business. Participants broaden their vocabulary, practise it in realistic sales simulations and gain confidence in customer conversations, product presentations and negotiations – with clients around the world.
- Lead sales conversations & negotiations with confidence in English
- Present products & solutions clearly and convincingly
- Communicate professionally – with intercultural confidence
sales & sales management
in international business
Online • In-person
(according to the CEF)
Regular: 4 weeks | 2 x 4 units/week
English for Sales & Distribution – Example course content
Negotiate with confidence – win over customers worldwide.
In our English for Sales & Distribution course, sales teams build the English skills they need for international markets. The focus is on convincing sales conversations, confident negotiations and a professional presence with English-speaking customers. Content, pace and focus are tailored to each participant's role, prior knowledge and target markets.
This course is designed for managers and specialists in sales, distribution and key account management who sell, present and negotiate in English – whether they are selling into international markets or working within global sales teams.
Acquisition, first contact & networking
- Open conversations in English with confident greetings, introductions & small talk
- Approach new customers and open first contacts with confidence
- Network convincingly at trade fairs & customer events
- Build relationships with international customers
Sales conversations & product presentations
- Identify needs, ask the right questions and argue convincingly
- Present products & services clearly and informatively
- Discuss offers and cost estimates
- Explain sales figures and acquisition strategies clearly
Negotiation, objections & closing
- Negotiate contract terms with confidence in English
- Take on and address objections professionally
- Lead price discussions and negotiate terms
- Master the close and a professional farewell
Customer loyalty, complaints & intercultural skills
- Handle complaints and grievances in a solution-oriented way
- Maintain customer relationships and retain global customers
- Build English phrases & specialist vocabulary for sales conversations
- Navigate cultural differences in international sales with confidence
Individual course formats for sales & distribution
English for Sales & Distribution – train it today, use it tomorrow!
Whether in individual training or in small groups, our English for Sales & Distribution course helps sales professionals communicate with confidence and win over customers worldwide. The content, pace and focus are individually tailored to your products, markets and everyday sales situations.
Ideal for sales teams with international customers, export business or English-speaking target markets.
Request an obligation-free consultation about English for Sales & Distribution now!
English for Sales & Distribution: Your benefits
Practical language skills
- Confident sales conversations in English
- A convincing presence in presentations & negotiations
- Skills to win & retain global customers
Efficiency & results
- Fewer misunderstandings – and less risk of losing customer interest
- More convincing discussions with positive outcomes
- Faster deals and stronger customer loyalty
Optimal for professionals in sales, distribution and key account management looking for a practical English course for themselves or their teams.
Course details in summary
Would you like to forward details about the language course English for Sales & Distribution to someone else or discuss it internally with your team?
Download the course summary as a PDF – including key details, how to contact us and the name of your FOKUS contact person.
4 steps to your English course
It's this easy to get started with our English for Sales & Distribution language course:
Request a consultation
Contact us with no obligation. Tell us your goals, special areas of interest and general requirements.
Individual offer
Based on your needs, we will put together a tailor-made offer, including training format, length and content.
Book course
After you confirm, we will take care of all aspects of course organisation.
Evaluation and course start
Before the course starts, we will assess your language level and set the course learning goals.
You will be given access to the FOKUS course portal and all other information needed for a successful start.
Any other questions about our language course English for Sales & Distribution?
Talk to us about your needs and requirements! We are here to provide individual service!
Our team will support you in choosing the optimal course format to achieve your goals.
Specialist language training for companies
Our Sales & Distribution course is also available in German. Other target languages are available on request.
With a tailor-made specialist language course, you create the ideal conditions for confident communication in an international business environment – relevant, effective and sustainable.
Discover our full range of specialist language courses for company customers.
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